* Logo

Sep, 06

Metaphor racha completed 9 years of business recently. There has been many small yet significant achievements and few disappointments at our work, but nevertheless all of them important enough to retrospect and celebrate.

 

These milestones are also an opportunity to acknowledge many hard-working people. Metaphor racha, as we believe is nourished and built by being truthful of whom we represent. The identity of who these people are, what they do, why and how they do it.

 

When we started working with craftspeople, we were neither a brand nor had any idea of our journey. But, we were always interested in creating value instead of success, people instead of product, and doing the best instead of being the best.

 

After all these years and much deliberation, we decided to have a logo for ourselves which not only represents the people behind our work but also give an impression of our experiences to all our well-wishers.

 

Hence, the logo had to narrate the story of working with practitioners of hand-making. Be it farmers, spinners, weavers, dyers, block makers, embroiderers, printers, tailors and many more people. Simply put, the core of it all had to be the "hands" which creates and shares knowledge.

 

This coming together is not only an amalgamation of the 'hands which create' to our 'hands which facilitates' but also your 'hands which sustains' the handmade.

 

We, from metaphor racha, thank each one of you for being a part of our journey and hope to get an opportunity to serve you in the future as well.

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