I have always been intrigued by the use of the word #sustainability in various platforms by the members of our design community. Though the word sustainable is used fashionably as a business module, its seldom taken seriously in the design process.   So what is sustainable design? According to wikipedia... The intention of sustainable design is to eliminate negative environmental impact completely through skillful and...

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Recently i came across an article which gave a description of ' swadeshi pledge ' and this is what it said...  " With god as my witness, I solemnly declare that from today i shall confine myself, for my personal requirements, to the use of cloth manufactured in India from Indian cotton, silk and wool and i shall altogether abstain from using...

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Printing patterns with wood blocks is the earliest , simplest and the slowest method of textile printing . The blocks have wooden handle and several small holes to release air and excess dye . Patterns are carefully carved by hand on teak wood using hammer and chisel .Before use they are soaked in oil for 10 to 15 days to soften...

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As the world is moving towards green energy , greener pastures and the color green literally [ pantone color of the year 2017 ] I felt its time to understand what it means and look within our clothing industry . Let me confess , i am not an expert in green energy but would like to talk about what we...

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Have you ever bought a beautiful garment and when worn you realized it has an invisible razor blade at the back !!  Well , i am talking about the labels here . I have noticed most often whether you are buying a garment which costs you 10,000.00 rs or 1,000.00 rs the label remains the same and i am not...

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