A tryst with the search result of the word hand-made fabric results in various terms that attempt to define what Ambara Charaka spun and the handwoven cotton fabric is all about…
For me, at metaphor Racha, however, the true search began with an attempt to understand not just as a mere hand-made product but to honour the people and the process behind it. A thought that kindles a spirit, to facilitate us to the use and services of our immediate surroundings which culminates into an organic spirit.
Being Ambara Charaka spun and handwoven cotton fabric enthusiast, the textile itself translates into a way of life. It is with a sense of pride that we identify ourselves with the character of handmade. The versatility and ease with which this textile lends itself to absorb and enhance the beauty of any local craft into utilitarian merchandise are not only fascinating but a humbling experience.
For me, it is to redefine and rediscover the coarse nature of the fabric which intersperses effortlessly into warp and weft of our life. A thought inspired by a simple spinning wheel that spun a revolution. At metaphor Racha, it is this spirit we celebrate.
I do believe that the commercial approach can not only lead to economic empowerment for ordinary people to become problem solvers but also yields a higher value for a customer than what he/she spends on it. We request you to be a part of this shared responsibility I encourage conscious consumer where he/she is aware of the impact of purchasing decision on the environment and consumer health. It's a voluntary simplicity.
- Ravi Kiran.