About us


KHADI. ‘A term for hand-spun and hand-woven cloth.’ ‘Hand-woven, plain weave cotton fabric produced in India.’


A tryst with the search result of this word results in various terms that attempt to ‘define’ what Khadi is all about…
For us, at metaphor racha , however, the true search began with our attempt to understand Khadi as not just a mere fabric, but to understand Khadi as a thought. A thought that kindles a spirit, to facilitate us to the use and services of our immediate surroundings. It is this thought that embodies so many dimensions and finally culminates it all into a unified organic spirit.

Being Khadi enthusiasts, ‘Namma Khadi’ translates into a way of life for us. It brings about a true sense of feeling one and at home with it. It is with a sense of pride that we identify ourselves with the character of Khadi. The versatility and ease with which this textile lends itself to absorb and enhance the beauty of any local craft is not only fascinating, but a humbling experience. For us, it is about weaving the soul together with the yarn, which ultimately forms an integral part of our utilitarian merchandise. While we work to redefine and rediscover Khadi, we absorb the warmth as well as the imperfections of life, which the coarse nature of the fabric intersperses effortlessly into its warp and weft. This reflects in our ideas that translate into products to celebrate the spirit of the soul , of the individual and of the thought. A thought inspired by a simple spinning wheel that spun a revolution. At metaphor racha , it is this spirit of Khadi that we celebrate.

We do believe that the commercial approach can not only lead to economic empowerment for ordinary people to become problem solvers but also yields a higher value for a customer than what he spends on it .We request you to be a part of this ' shared responsibility' 
We encourage 'conscious consumer' where he/she is aware of the impact of purchasing decision on the environment and consumer health . It's a voluntary simplicity 

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