* Small business - Big impact.

What is a small business? 
It actually differs from one region to the other, most of the times it's about the number, just like our age [ irrelevant ] but always treated as insignificant and seldom looked as coming of community.   
For me, in the context of craft, it's about attitude and personal value. Its the attitude of taking the risk and innovating and having a core value of preserving local hand-making methods.  Here are some of the reason why it's worth encouraging small business...   
1]Small social enterprise can contribute to the local economy by bringing people-centric growth to the rural community in which the business is established. 
2]Many of them also adapt quickly to changing economic climates. This is due to the fact that small businesses are often people-oriented. 
3]Small businesses also accumulate less revenue and lesser overheads than larger companies, meaning we may have less to lose in times of economic crisis. 
4]Without underestimating the cost of running the business, we measure our success through non-financial goals. 
5]Small and responsible business tend to target base of the pyramid without championing the disruptive business model of low price, low margin, high volume strategy. 
6]Most of the small business cannot sustain considerable working-capital investments if there are an un-natural marketing and sales growth and hence our production capacities are always humble. 
7]Small business leads to other small business because of an understanding of plateau in scaling hand-made produce. It eventual creates and offers choice.
8]As most of the small business is entrepreneurial driven, you know the person behind it. 
9]The product of most of the small business is the reflection of the person behind it and hence what he/she sells is always original/unique. 
10]Small business owners tend to do their best for their customers as every single customer matters to them.
When you support small business, you support a dream. Your purchase can directly impact the individual - the family - and community at large.  - Ravi Kiran. 



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